WWF welcomes Bridgestone's new global sustainable procurement policy
Over 70 per cent of the world’s production is used to make tires and over 70 per cent of it is produced in Southeast Asia, where development of rubber farms has driven deforestation.
After partnering with Michelin in 2015 and Toyota Motor Corporation in 2016, WWF continued its work to transform the global rubber industry by engaging other top tire and car makers on the development of sustainable procurement policies.
Following Michelin’s 2016 and Pirelli’s 2017 policies, Bridgestone, the world’s largest tire and rubber company, becomes the first Japanese company to release a sustainable procurement policy addressing natural rubber. Bridgestone’s policy includes a wide range of commitments WWF had requested, from net-zero deforestation and no development of peatlands to human rights and land rights protection.
Aiming for measurable steady adoption of Bridgestone’s new policy, WWF hopes to see independent third-party monitoring and establishment of grievance mechanisms included in Bridgestone’s policy and implemented in the near future.
Given that vehicles are the largest users of natural rubber, WWF calls not only on other tire manufacturers and rubber processors, but also on automakers, fleet operators, and replacement tire sellers to release policies in which they commit to procuring sustainable natural rubber products.