Posted on 11 October 2019
Call for Bid: Consultancy on Developing National Digital Communication Campaign
WWF was one of the first International non-government organizations working in Vietnam. In 1985, WWF began working on a national conservation strategy and since then has worked closely with the Vietnamese Government on a diverse range of environmental issues and implemented field activities across the country.
Currently, plastic pollution has emerged as one of the biggest environmental challenges of our time. About 150 million tonnes of plastic waste is in the ocean, with another eight million added every year (Jambeck et al., 2015) and by 2050 there would be more waste than fish in ocean (World Economic Forum, 2016) if the consumers’ perception has not shifted toward a greener style. Vietnam has ranked 4 in the top 5 countries discharged the most plastic waste into the ocean (Georgia University’s research, 2015).
WWF, as the leading conservation organization globally, has taken the plastic waste issue seriously. WWF has set the ambitious global target of reducing plastic leakage into the ocean by 50-100% by 2035 and WWF-Vietnam is a key part of that initiative. Aiming at driving a nationwide perception shift within Vietnamese society on the consumption of plastic products through improved awareness about the impacts of plastics/waste pollution and deliver behavior change messaging to reduce plastic inputs into the environment, a nationwide communications campaign would be implemented engaging multi-stakeholders include decision-makers, local communities, hot influencers (KOLs), private sectors, media and different groups of target audiences.
WWF-Vietnam would like to invite you to provide your professional service in conducting a consumer research and developing communications campaign plan as below:
1. Develop multiple campaign concepts
2. Develop a set of campaign creativity
3. Pre-test to select the most impactful concept
You are kindly requested to send proposal with quotation following required information and instruction as attached file.
How to submit your proposal
Interested bidders are kindly requested to send bidding proposal in English with currency in VND, via email at firstname.lastname@example.org submit in a sealed envelope clearly indicating tender reference “Consultancy on Developing National Digital Communication Campaign” to following address:
No. 6, Lane 18, Nguyen Co Thach street.
Nam Tu Liem District, Hanoi, Vietnam
Tel: +84 24 37193049
Attn: Ms. Nguyen Thi Thuy
Deadline for submission is 10:00 on 18th October 2019, Hanoi Time.
Late bids will be declared invalid.
Only short-listed proposals will be contacted.