(Deadline Extension) WWF - Viet Nam: Call for Consultancy service to develop and implement the activity “launch awareness campaigns towards fishermen"; focusing on warning of the negative impacts of marine plastic waste on habitats and oceans

Posted on 31 May 2021

Ref 56.21 - extension

1. Background

There are about 150 million tonnes of plastic waste floating across oceans, and about 8 million tons discharged into our oceans every year.
Plastic waste enters the oceans from land and sea sources. An estimated 80% of plastic waste make its way into the ocean from land, and the remaining 20% derives from marine activities such as fishing, recreation, tourism and marine transport (UNESCO, 2020). somewhere between 500,000 and 1 million tonnes of fishing gear gets left in the ocean every year.
Marine plastic waste damages marine life, ecosystems and commercially valuable species.
Vietnam is among the group of the countries that discharge the most plastic waste into the oceans. According to the World Bank statistics, it is estimated that Vietnam generated over 31 million tons of domestic waste and nearly 5 million tons of marine plastic waste in 2018 alone.
Estimated total amount of plastic waste from ghost fishing nationwide is about 68,150 tonnes / year, of which marine plastic waste is about 3,814 tons / year. Plastic waste comes from popular tools and equipment including: 1) fishing activities, plastic is used in fishing gears, such as nets, ropes ... and personal protective equipment such as: life jackets, foam buoys ...; 2) preservation of aquatic products: plastic containers, plastic trays…; and 3) daily activities on fishing boats: plastic water bottles, plastic bags, foam boxes ...
On February 5, 2021, the Minister of Agriculture and Rural Development signed a decision approving the action plan for marine plastic wasgte management in the fisheries sector in the period 2020-2030, setting out the goal of minimizing plastic waste in fisheries, to step by step manage marine plastic waste from source, recirculating according to the approach of building a circular economy and green aquatic economic; raising awareness and social responsibility among communities, fishermen, and businesses, contributing to successful implementation of the National Strategy for integrated solid waste management. To achieve these goals, the action plan also outlines 5 key missions and solutions, including:
  • Generate/Raise awareness, sense of responsibility, and behavior change of fishermen and related stakeholders;
  • Develop and complete legislative documents on marine plastic waste management in the fisheries sector;
  • Mitigate marine plastic waste, collect, separate waste from source, reuse, recycle and step by step replace using appropriate materials in the fisheries sector;
  • Conduct scientific research, apply, develop and transfer technologies related to marine plastic waste management in the fisheries sector;
  • Strengthen international cooperation.
2. Target audience
  • Primary targets: Fishermen and aquaculturists nationwide,
  • Secondary target: Other related stakeholders
3. Outcomes
  • A comprehensive communication plan in line with the campaign’s requirements;
  • Activities are implemented fully, quality is supervised, and goals are met;
  • All graphics design files (original files) of communication products are implemented as intended;
  • Online and offline communication products are developed thoroughly and in line with the agreed plan;
  • Products that can be used to target surveyed groups and used in online platforms;
  • Product quantity and quality are guaranteed.
  • Report of the campaign results.
4. Requirements for consultant
  • Consultant must have at least five (05) years of experience in branding, consulting and development of communication strategies, creative strategy implementation, event planning, and marketing;
  • Consultant must provide CV/capability profile of the company or the person in charge to demonstrate they have the necessary expertise and capabilities;
  • Knowledge or experience in branding, marketing, consulting and development of communication strategies on the topic of plastic pollution is a plus;
  • Ability to travel and deliver field works (ie.: Phu Yen, Phu Quoc, Ha Tinh, etc.);
  • Ability to work in basic English is a must.
5. Proposal submission
Bidders are invited to submit electronic proposals via email. Bidders who intend to submit electronic proposals must observe the following submission instructions:
  • The proposal shall be separated in two files: one for technical proposal and one for financial proposal.
  • The file for the financial proposal shall be protected by a password which shall be kept with the bidder. If the company/consultant team passed the technical requirement threshold, WWF-Viet Nam would then request the password to open the financial proposal file. However, if the company loses the password or in case the file could not be opened, WWF-Viet Nam would not assume responsibility.
  • The electronic file shall be in the form of MS word or MS excel or PDF.
  • Please send the electronic proposal to WWF-Viet Nam’s designated mail box at procurement@wwf.org.vn . Your e-mail must have the subject heading as “Ref 56.21- [name of company/consultant] – Proposal Submission”.
Old Deadline for submission is May 30th 2021 23:59 (GMT+7)
New Deadline for submission is June 6th 2021 23:59 (GMT+7)
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